Orders come in through every channel.
Phone, WhatsApp, email: copying addresses, checking payments. Every order is manual work.
OsAI builds online shops for small businesses: products, payment, shipping and legal pages set up, designed for phones, on your own domain.
You see your shop before you pay.
04Label and invoice are prepared. You approve.
Phone, WhatsApp, email: copying addresses, checking payments. Every order is manual work.
Then came shipping costs, taxes and legal texts, and the shop never went live.
Every comparison ends with “it depends”.
Getting an online shop built means a service provider sets up the shop for you, instead of you assembling it yourself in a site builder. At OsAI that includes the platform, design, products with variants, payment, shipping, legal pages and the groundwork for Google.
After that, you do the selling. OsAI stays on for updates and upkeep if you want.
In short: you bring your products and your wishes. OsAI delivers a shop that takes orders.
Both run a small shop well. They differ in who looks after servers, updates and security.
The intro call settles which platform fits.
A published shop that takes orders. The exact scope is part of the fixed price.
Click through it before you commit.
Shopify or WooCommerce, in your look, on your domain.
With photos, sizes or colours, in categories.
Payment methods, shipping by weight or country, pick-up if you want.
Legal pages and the order button German law requires.
Structured product data, for AI search too.
OsAI builds some in; others you settle as the owner.
OsAI doesn't give legal advice, but makes sure your texts sit in the right places in the shop.

Examples, not client projects.
Needs: pick-up, a changing range
Needs: vouchers, shipping and pick-up
Needs: many items, possibly an inventory link
Needs: variants, good photos, shipping abroad

Plumbing and heating from Winnenden. Website live since 31 Aug 2026.
See the case studyAll three lead to a shop. The difference: how much you do yourself.
Swipe sideways to compare.
| Criterion | DIY site buildere.g. Shopify on your own | Shopify or WooCommerce with OsAIset up for you | Custom shopas a custom web app |
|---|---|---|---|
| Who builds | You, with templates | OsAI, you approve | OsAI, a custom application |
| Your time | High | Supply content, approve | Explain processes, review |
| Cost | Fee and your time | Fixed price plus fee or hosting | Highest effort, fixed price |
| Fits if | you have few products | you want to sell without shop tech | no standard shop fits |
If a site builder is enough for you, OsAI tells you in the intro call.
More on web app developmentYou get your fixed price after the free 15-min intro call, before any work starts. OsAI is a small business under § 19 of the German VAT Act, so the fixed price is final.
The Shopify fee or hosting, payment provider fees, paid apps and a legal-text provider.
If no platform fits your process, the shop is built as a custom web app. Web app development
You only pay once you've seen the draft and placed the order.
15 minutes, then a recommendation for Shopify or WooCommerce.
Your shop to click through, and the fixed price.
Setup and test orders, then you approve.
Live on your domain, with a walkthrough.

Osman Öztopcu · Founder of OsAI
I founded OsAI in Fellbach in May 2026 and build every shop myself, without subcontractors. If a site builder is enough or a shop isn't worth it, I'll tell you before you place an order.
More about OsAIYou get your fixed price after the free 15-min intro call, before any work starts. It depends mainly on products and variants, payment and shipping methods, and a link to your inventory system or till. On top come costs paid directly to others, such as the Shopify fee or hosting. As a small business, OsAI doesn't charge VAT.
Shopify is a rented shop: the provider handles servers, updates and security for a monthly fee. WooCommerce is a WordPress extension on your own web space, with more freedom and more upkeep. If you don't want to look after any tech, Shopify is often a good fit; if you already use WordPress, WooCommerce is more likely.
It depends on the scope and on how quickly product data, photos and feedback come in. A small range with finished photos is set up sooner than many items with variants and a link to an inventory system. You get a realistic estimate in the call, and you see the draft before you place an order.
OsAI puts the legal texts in the right places and sets up the checkout with the required information. The texts themselves come from you, a law firm or a legal-text provider. Some providers keep their texts up to date through an interface to the shop. OsAI doesn't give legal advice.
The shop runs on your Shopify account or your own web space, and orders and customer data stay there with you. Once paid in full, you receive a right to use the design and setup for the agreed purpose, unlimited in time and place. The details are set out in the terms and conditions.
OsAI clarifies both in the call: whether your product data can be taken over from your current shop or a rebuild makes more sense, and how the shop fits with your existing website. After that, the fixed price is set.
Yes. OsAI is based in Fellbach near Stuttgart and comes by in person across greater Stuttgart and the Rems-Murr district, for example for the first meeting or the walkthrough. Across Germany, the work runs over video.
15 minutes: you tell OsAI what you want to sell. OsAI tells you which platform fits.
Fellbach near Stuttgart · on site in greater Stuttgart and Rems-Murr · remote across Germany