Websites for trades businessesthat capture enquiries properly.
A website for a trades business has to show in seconds what you do, how far you travel and how to reach you — and take enquiries in a way you can answer without chasing details. OsAI builds it from €990, and you see the draft before you commit.
Nine things a trades website has to get right.
A generic company site introduces you. A trades site gets opened on a phone, on the move, usually with a specific problem in mind: cold heating, a new bathroom, a leaking roof.
Structured enquiries
Instead of “please call me back”, you get the service, the location and how urgent it is. One option is a form with a service picker and photo upload, so you see the situation before you drive out.
Services and service area
What do you do, what don't you do, and how far do you travel? Clear service pages answer that before the first call and show Google what your business stands for.
Emergency call-outs and availability
If you offer an emergency service, it belongs at the top, with a number that dials with one tap on a phone. If not, it's clear when you can be reached.
Project photos
Finished bathrooms, laid floors, neatly run pipework: photos from real jobs convince more than stock images.
Master craftsman status and qualifications
Master certificate, guild membership, manufacturer certifications: often the reason someone contacts you. They belong visibly on the site, not in the small print.
Reviews from your Google profile
Your Google Business Profile is often the first touchpoint. The website links to or shows your reviews there, and name, address and phone number match exactly on both.
Built for phones
Customers search on the move, and you want to be able to show the site on the job too. That means large buttons, readable text and no pop-up covering the phone number.
Fast loading
In a basement or out in the countryside, reception is often poor. A lean site still loads, and loading speed counts for Google too.
Mandatory legal information
Legal notice and privacy policy are there from the start, with the details that apply to your business, such as chamber of crafts or register entry. The form only asks for what's needed.
What an enquiry can look like before you call back.
A sketch for a plumbing and heating business. What gets asked depends on your trade.
- Service tapped instead of typed out
- Photo shows the situation on site
- Urgency separates emergencies from quote requests
- Postcode shows right away whether the job is in your area
SANITECs Haustechnik, plumbing and heating from Winnenden.
A plumbing and heating business from the Rems-Murr district near Stuttgart. Its new website by OsAI has been live since 31 August 2026.
- Website
- SEO foundations, so Google classifies the site correctly
- GEO foundations, so AI search tools like ChatGPT understand the business too
Enquiry or ranking figures will only appear here once there are reliable ones.
AI chatbot for trades businesses: the front desk while you're on site.
An AI front desk is a chat on your website that takes enquiries when you can't get to the phone. It pre-sorts, answers standard questions and takes callback requests — committing and deciding stays with you.
What it handles
Pre-sorting enquiries
It asks for the service, location and urgency and files the enquiry complete. The burst pipe sits at the top, next spring's quote request further down.
Answering standard questions
Service area, when you can be reached, whether you offer emergency call-outs or install heat pumps: whatever you set up once, it answers in the evening and at weekends too.
Taking callback requests
Name, number, what it's about and when suits: you get a complete callback note instead of a voicemail with half a phone number.
What it doesn't do
- No remote diagnosis: whether the boiler needs replacing is something you check on site.
- No binding prices or appointments without your sign-off.
- Not an emergency line: in an emergency it points to your call-out number.
- It only knows what you give it. If it doesn't know something, it says so and takes a callback request.
The chat makes clear it's an AI, and you decide beforehand what it says. It isn't part of the website price, but it can also be added to an existing site later.
Where AI saves trades businesses real time.
The website is the front door. Some of what piles up in the office afterwards can be automated — the final sign-off stays with you.
Quote from a voice note
After the site visit, you speak briefly into your phone. That becomes a draft quote with line items from your own price list, which you check and send.
See the demoEverything on a job in one file
Emails, quotes, site photos and notes sit together. You ask in plain words, such as which fitting is installed at a customer's, and get the answer with its source.
See the demoCapturing receipts
Material invoice or fuel receipt: a photo is enough. Supplier, date and amount are read out and filed as a booking suggestion, and you confirm with one tap.
See the demoThis isn't part of the website price. Each automated workflow gets its own fixed price, set before work starts.
From €990, and you see the draft first.
You get your fixed price after the free 15-min intro call, before any work starts. All prices are final: as a small business under § 19 of the German VAT Act (UStG), OsAI doesn't charge VAT.
Built from the draft you saw before signing, with a legal notice and contact form. Smaller sites land closer to the starting price, larger ones above it.
Changes such as new project photos, updates and a fixed point of contact once the site is live.
Four steps
- Talk
A short chat about your business: trade, service area and how enquiries come in today.
- Draft before contract
The site gets built as a finished draft before you sign anything.
- Revision
Your feedback and your own photos go in until it fits.
- Launch
The site goes live, with ongoing care if you want it.
Questions trades businesses ask first.
Answered honestly, including where there's no guarantee.
Do I need my own website as a tradesperson if I already have a Google profile?
Your Google Business Profile matters, but you only have limited control over what it shows. On your own website you explain your services in detail, show project photos and take enquiries the way you need them. Both together are strongest: the profile points to the site, the site confirms the profile. Neither guarantees more enquiries.
What does a website for a trades business cost?
It depends on the scope: how many services and subpages the site shows, whether photos and details already exist, and whether you want a section to manage project photos yourself. You get your fixed price after the free 15-min intro call, before any work starts. It's a final price, since OsAI is a small business under § 19 UStG and doesn't charge VAT.
How quickly is the site live?
The draft comes first, before you commit to anything. How long it then takes to go live depends mainly on how quickly photos, details and feedback come in. You agree the timeline with OsAI before you sign — there are no blanket promises.
Who writes the copy?
OsAI writes the copy for the draft, based on the details you share and what's known about your business. You check it and correct anything technical, because you know your trade best. Ongoing writing after launch isn't included in the starting price.
Can I upload or change project photos myself?
That gets settled before the build, because it affects how the site is made. You can send new photos and have them added as part of ongoing care. A section where you manage project photos yourself is also possible — but it changes effort and price.
Can an AI chatbot take enquiries for my trades business?
Yes, as an AI front desk on your website: it asks for the service, location and urgency, answers standard questions and takes callback requests. It doesn't give binding prices, appointments or diagnoses, that stays with you. It isn't part of the website price and gets its own fixed price, set before work starts.
See the draft first,
then decide.
Write a few lines about what your business does and where you work. From Fellbach, on site around Stuttgart and the Rems-Murr district, remote across Germany.
You talk directly to the founder, with no sales team in between.